Your business logo is the one design element that will be used the most, so you want it to look amazing! It also supports the rest of your brand and marketing activities.
A compelling logo will reveal your business identity and personality using colour, typography and imagery.
Sounds easy right?
As branding buffs, Reveler specialise in logo designs that are simple, creative and functional. But to get the best finished product, first we need to get to know you.
Here are 10 questions we’ll ask before starting your logo design.
- Tell us about your business – who are you and what do you do?
- How long have you been in business?
- Who is your target audience or ideal customer?
- Name three of your key competitors.
- What do you like about your current brand design? (if you have one)
- What don’t you like about your current brand design? (if you have one)
- What are three words (minimum) you’d use to describe your business personality?
- What colours do you lean toward, or dislike, and why?
- Are there any brand designs out there that you really love?
- Is there anything we should avoid when designing your logo?
So how do we design your logo?
There isn’t a one-size-fits-all approach to logo design, it’s a unique and personal process that each designer pursues differently.
There are however, a few key ingredients we always consider when cooking up a new design.
The importance of colour
Colour can evoke a range of emotions and perceptions. The right one will subtly convey a meaning to your audience without them realising it. When combined, certain colours can also take on new meanings.
Red and green? Must be festive!
Navy and white? Ahoy there sailor!
In the words of our Creative Director Donna Young:
“Colour holds significant meaning and power. By understanding and leveraging this, you can better communicate your message and connect with your customers.”
Your typography is your language
Just like colour, the typography used in your logo says a lot about your business personality. When people see your logo, they’ll instantly form an opinion about your business and brand. Are you modern or classic, fun and quirky, or stable and reliable?
The use of symbols and icons
Symbols and icons have the power to reinforce and support your business brand, but can also detract and over-complicate it when not done right.
Do you always need a symbol or icon? Absolutely not. Some of the most internationally recognised brands don’t include symbols or icons. Think Coca Cola, Cadbury, FedEx, Lego, IBM, Ray Ban, Disney, just to name a few.
Approving your logo concept
It’s rare to nail a logo at the first go. That’s why we include two rounds of revisions in our design process.
First, you’ll receive concept/s with a range of style and colour variations. Then we get your feedback on what you like and don’t like, and develop it further from there.
Would you like fries with that?
Once your logo is approved, you receive 100% copyright ownership and we package it up in mono and colour versions in various file formats, as well as formats for social media.
We can also prepare a mini style guide outlining your colour palette and primary and secondary font suggestions, to ensure your logo is consistent no matter where and how it is used.
Need more design help?
As a full service Geelong marketing agency, we excel at design in all its forms and can integrate your digital, print and marketing products for consistency and simplicity.
Tell us what you need, and we’ll take care of the rest!
Visit us at reveler.com.au/design