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What are the uses for the various logo file types provided?
PRINT BASED FILE TYPES
AI: used for print
An AI file is a proprietary, vector file type created by Adobe that can only be created or edited with Adobe Illustrator. It is most commonly used for creating logos, illustrations and print layouts.
Best use: creating logos, graphics, illustrations.
EPS: used for print
An EPS file is a vector file of a graphic, text or illustration. Because it is vector it can easily be resized to any size it needs to be. An EPS file can be reopened and edited.
Best use: master logo files and graphics and print designs.
PDF: used for print
(Portable Document Format) is a file format developed by Adobe Systems that can be universally downloaded and viewed by any computer that has the Adobe Acrobat plug-in. It can be saved as an editable file.
Best use: supply to sign writers, embroiderers etc
TIFF: used for print
A TIF (or TIFF) is a large raster file. It has no loss in quality and therefore is primarily used for images used in printing. On the web, because of load time, you generally want to use smaller images such as JPG or PNG.
Best use: images and photographs for high quality print.
DIGITAL/WEB BASED FILES
JPG: used for digital/web
JPG (or JPEG) is a raster image that is often used on the web. A JPG can’t have a transparent background so they are always in the shape of a rectangle or square with a solid background.
Best use: rectangle or square photos on your website.
PNG: used for digital/web
PNG is another raster image type. The main difference to understand between a PNG and JPG is that a PNG can have a transparent background and is generally larger and higher quality. Therefore a PNG is ideal for placing over a coloured background.
Best use: icons and other images where a transparent background is preferred.