Client profile

The South Western Region Maintenance Alliance (SWA) is a commercial partnership between VicRoads and Fulton Hogan to deliver road maintenance activities across the South Western Region network. Their principal aim is to improve the efficiency of delivering road maintenance activities that are consistent with VicRoads’s purpose to deliver social, economic and environmental benefits to communities throughout Victoria.

Project brief

The SWA were looking for a Geelong marketing agency to provide full copywriting and design services to produce their 2016/17 Annual Report. Liaising with the communications team, the project required a detailed understanding of the SWA stakeholders, audience, tone and brand style to deliver a high quality and comprehensive report detailing the Alliance’s achievements.

Products and services

  • Copywriting
  • Graphic Design
  • Printing